Advertising Photography And Models

By Jack Whites

Advertising Photography is a challenging job, particularly with different kinds of models and campaign briefs from the clients. Let us look at the various kinds of models and how tough or easy it is to shoot them.

Advertising Photography with human models

Human being can be the most versatile model. The best part about us is that we can emote in various ways. But getting the right expression needs skills both from the model as well as the photographer. Advertising photography with humans can be broadly categorised into two types of models � adults and kids.

Advertising Photography with adult models

Adults can portray a number of human emotions. But it needs good advertising photography to capture them then when they put forth the right expression. This is more critical in case of print ads since some expressions and photography can really make a drastic difference.

Advertising Photography with kids

Kids can be excellent models. Not just the expressions that they can bring forth, also because they create an indelible mark on the readers' mind. They, with their cute looks and wonderful expressions, can make hearts melt and ads stay in your memory for a long time. So advertising photography here has a big and critical role to put such power to fruitful use.

Advertising Photography with animals

Animals too, with their cute looks, can evoke emotions and that helps an advertisement reach top of mind and dominate the space for a long time. But with animals, it is quite a trick to catch them in the right mood. And this is where Advertising photography plays a significant role.

Advertising Photography with non living things

Advertising photography with non living models such as cars, pens, furniture etc. is not as challenging as that with living things, yet it requires a lot of talent and experience. The proper usage of lights and positioning the camera � all this comes with good knowledge in advertising photography.

About The Author : Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.